Tomica's founders embarked on their mission to give the children of Japan small diecast cars based on the vehicles produced by Japan's own automobile makers. Tomica products were refreshingly different: modeled on made-in-Japan vehicles, they came in sizes that fit easily in the palm of a child's hand. Diecast bodies gave them an authentic feel, and they were painted using the same baked enamel finish used on real automobiles. With these features, plus extras such as precision suspension and ultra-smooth performance, all at a very reasonable price, Tomica's popularity grew rapidly.