"Seeing a child light up because of my product is what motivates me everyday" The reason Shabbir Gabajiwala gives when asked why "Toys"? Holding a rich family tradition in making educational toys and games for children, it wasn't a surprise when he started Toys Box in 2007. Winner of numerous Toy of the Year awards, he has been in the business for over 35 years, and strives to make learning fun.