The Frosch brand was launched in 1986 by Werner & Mertz with the intention of offering environmentally friendly cleaning products that were able to compete with traditional cleaning brands without compromise.
Voted Germany’s Most Trusted Brand by Reader’s Digest for 15 years running, Frosch has firmly established itself as a mainstream brand. It is available throughout Germany in major drugstores, big box retailers, supermarkets and natural stores.
Environmental considerations permeate every aspect of Frosch - production, ingredients and packaging. Frosch's state-of-the-art research facility is constantly working to improve upon its formulations and maintains very strict criteria for the formulations of new products. Frosch production takes place under the strict EMAS scheme of the European Union, a voluntary scheme with strict, company-wide environmental requirements.