In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods. Vision: Improving the vitality of people’s lives and liberating the world from conventional food and beverage preparation boundaries. Mission: We create relationships for life by designing, developing and producing the world’s best performing and most reliable blending solutions.