Smiley, the happiest brand ever, was founded by Franklin Loufrani in 1971 through a newspaper promotion to make people happy. By highlighting all good news stories with a Smiley logo, readers could identify happy content instantly, generating positive feelings and allowing people to see the bright side of life throughout any day. Smiley quickly spread across the world crossing political, social and economic boundaries. In a very short time Smiley became the most recognizable icon in the world and remains so to this day.