I was born in 1964. The child of free-spirited parents, I grew up in a large medieval house in an historic town-centre on the river IJssel. Basic ingredients of my childhood were: music, art, craft, nature and the pioneering Waldorf school.

In 2008 I started my own label, initially only with paper designs. I immediately thought big, producing on a large scale, because I believed in what I was doing. One way or another, the designs struck a chord: paper, craft, rituals, traditions, Nordic prints…it was a success. Besides continually developing my collection for my own business, I also enjoy working for other companies. Because the target group is often a little different to my own Jurianne customer, I’m able to wander a little off-course. Great for my creative development!