Maui Toys, Inc. was founded in 1988 by Brian D. Kessler who sought to bring vibrant fashion, versatile function and evolving style together to set a standard for unique toys in a competitive market. Maui Toys catapulted into the toy industry spotlight with the worldwide patented Wave Hoop®. Integrated with water to make hooping easier than ever before and covered in striking colors and eye-catching designs, the Wave Hoop® broke Maui into the forefront of the toy market.