Baby Magic is a true legacy brand – we believe in tradition. and that nothing bonds parents together like shared experiences. Take comfort in knowing that when you bathe your little one with Baby Magic, that just a few short years ago – your parents were probably doing the same. For 65 years, we’ve been creating magical baby smiles from one generation to another, and bonds that last a lifetime. Baby Magic, a line of exceptional baby care products that have been loved by generations, was born in 1951!