Say hello to Joie, a UK group of friends and parents with one simple mission: to share joy with new parents worldwide. Our commitment to the highest standards of design, engineering and safety means that we are accountable for everything we produce at Joie. We draw on decades of industry experience that stems from our devotion to do what is right for parents, children and the environment. As a result, each Joie product is created to make life with small children less work and more fun. So go ahead and bring the kids!